Sunday, September 7, 2008

WILPENA'S REGIME CHANGE


The Wilpena Pound Resort has new owners. "Anthology" a new outfit headed by Grant Hunt, the former boss of travel-industry giant Voyages, has taken over the legendary Flinders Ranges resort from the well-known Rasheed family. Backed by Gresham Private Equity, Anthology has also recently purchased the Bay of Fires and Cradle Mountain Huts Walks in Tassie. "We began Anthology with the dream of creating one of the world’s finest experiential travel brands," says Hunt. "We have a strong belief in nature and most of our assets will tend to be nature based, but not exclusively. We believe very much in conservation and the protection of the environment... and particularly the notion of using the very best of local produce, local art and local people.” As it happens Grant Hunt is also on the board of Tourism Australia which recently - and quite rightly - included the Flinders in their National Landscapes program.

While Wilpena's new owners are promising to revamp the existing facilities in time for Easter 2009 it will be interesting to see what new directions the resort might take longer term - especially if it offers the kind of guided walking and accomodation experience that has been so successful in Tasmania.

1 comment:

Unknown said...

Hello Quentin,

Sounds like change is in the air. Will be interested to see what happens over the next 6 months or so! The Flinders Ranges is very pro active about tourism and the environment at the moment and this sounds as though it will continue to be.

Cheers,

Lisa
http://www.nuccaleenacottage.com.au/blog/